ABOUT

Hello there!

Lot’s of you don’t know me and, therefore, don’t know that to say that I love everything about food is an understatement. I also love most people.

I am the founder of a wonderful web site that will make life easier for foodies. That is all I can say right now without having to break your legs.

I created the TastyBits blog as a way to share my obsession for food with everyone while the big site becomes a reality, but writing these posts and making silly videos about food has become a true passion.

A bit about me: In sandwich form.

BREAD

I studied psychology and quasi advertising & design at New Mexico State University and Loyola Marymount University. I landed my first gig at 24 as a freelance art director at Bates USA West and was thrown into the fire to help re-brand Hyundai, which at that time was a virtually impossible feat.

For the next 4-6 years, I honed my branding skills on national brands such as Epson America, Fox TV, Telemundo, Health Net, Cox Cable, Lindora Weight Loss etc. Blah blah blah.

I defected from the world of casual Fridays and status meetings to create branding and marketing materials for mostly small and emerging companies, with one rule, I had to like the founder and believe in their product. (oh, and they had to pay me with money, although sometimes I got food, wine and furniture too)

Since then I have worked with great clients ranging from Tropical Plant Wholesalers and Hospitals to Nike and even Jamón Iberico producers .

MEAT

I spent my childhood and teen summers in Colombia savoring such delights as chicken feet, chitlins and pork trotters. I did some time in New Mexico where I delighted in green chile posole and sopapillas, New York where I breathed in the aromas of roasted chestnuts and hot dogs and Spain where my entire universe was flipped upside down over blood sausage, paella, fabada, Jerez (sherry) and Jamón Iberico. I moved my operations (office, dog, furniture and clothes) from the beach and boardwalk of southern California to San Francisco in 2006 to chase food, wine and nature. I don’t feel like I will every truly belong in only one place, but wherever I go, I find something I can connect with and it is usually the food.

CHEESE, PICKLES AND MORE

I love life, people and food and have lots left over for my dog and significant other. I have run a marathon in Hawaii, played tennis, thrown pottery, sculpted in clay, taken photographs, danced, climbed and consumed a lot of food and wine. I have friends from all walks of life and am accused of never knowing a stranger. I am passionate and believe in faking it til you make it and many other clichés.

I am not a fan of boards or committees, but I am very proud to be on the board of Three Squares. Three Squares is the non-profit that runs the national Cooking Matters program in the Bay Area. Cooking Matters teaches healthy cooking and nutrition classes to lower income families. I am proud to have taught four 6-week classes to over 70 people total and I will be embarking on my next class soon! Click here to find out more!

— I believe that food is truly the one thing that connects us all. I don’t care how grumpy or politically different someone may be, ask someone what they love to eat and the walls will start to come down.